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Nokia expands developer opportunities with revenue tools; announces new strategic partnerships with leading brands
Barcelona, Spain - Nokia underlined momentum within its developer ecosystem this week at Mobile World Congress, continuing its rapid growth into 2012.
"We're delighted to announce new, breakthrough partnerships with leading brands including Kraft, Red Bull and Voddler. Our partners are recognizing the opportunities with Nokia to reach all consumers in all markets, and are creating great, differentiated mobile experiences with us. Nokia is working rapidly to provide developers, carriers and partners with a powerful business platform to generate incremental revenue opportunities," said Marco Argenti, Senior Vice President, Nokia Developer Experience & Marketplace.
Revenue tools
Nokia has an expanding range of revenue tools available to help developers be successful.
In-app purchase revenue tools for Series 40 and Qt enable developers to generate new, incremental revenues by leveraging Nokia's expanded operator billing integrations, where consumers can add purchases to their phone bill rather than pay with a credit card. Nokia now has operator billing integrations with 150 operators across 40 markets around the world.
Additionally, across Series 40 and Qt, In-app advertising brings further monetization opportunities, while tools including In-app advertising, Try & Buy or 'Freemium', and In App Advertising enable developers to more easily monetize apps created for Windows Phone.
Ecosystem momentum
Nokia Store continues to increase its popularity amongst consumers, this month reaching a new milestone of 13 million daily downloads. The percentage of downloads made by consumers using Series 40-based feature phones has grown by 250% in a year, with the platform now accounting for more than 30% of the total daily Nokia Store downloads.
A year after Nokia and Microsoft announced their partnership, a number of Windows Phone Marketplace milestones have also been reached. The number of apps published daily in Marketplace has grown by 300% in the past 12 months, with Marketplace now home to 65,000 apps and counting.
Driving further momentum in the Windows Phone Marketplace, Nokia this week announced a number of new partnerships which will bring new mobile experiences from the world's biggest brands exclusively to Nokia consumers before they are made more widely available to all Windows Phone consumers through Marketplace.
New partnerships:
Food: Kraft Foods and Nokia join forces to create the Kraft Foods Nokia Mobile Innovation Lab.
Kraft Foods, the world's second largest food company, is partnering with Nokia to accelerate the development of mobile experiences across its brands. Featuring global power brands including Oreo, Tang, Cadbury, Milka, Toblerone and Philadelphia Cream Cheese, the Kraft Foods Nokia Mobile Innovation Lab will focus on reinventing mobile experiences. Both Nokia and Kraft Foods will work to leverage Nokia and Microsoft's cross-platform ecosystem to include mobile devices, PCs, TVs, Xbox and other networked connected devices, such as cars. More details on the partnership will be released over the coming months.
Bonin Bough, Vice President Global Digital and Consumer Engagement, Kraft Foods, said: "From apps to facial recognition, Kraft Foods has become a recognized leader in mobile innovation. So we're very proud to be the very first food company to partner with Nokia and expand our efforts at a global level. As a food company, our goal is to leverage technology to make consumers' lives easier and more delicious. That's exactly what the Kraft Foods & Nokia Mobile Innovation Lab is about: we will push the envelope of technology to connect with consumers in new ways, beyond just apps."
Entertainment: Red Bull Media House and Nokia announced a Signature Partnership focused on bringing the World of Red Bull to customers via Nokia handsets globally.
The partnership will create propositions that leverage the technological possibilities available with Nokia Lumia. Consumers will be able to access the world's best sporting and culture content in a truly unique way. The partnership will extend through global and local marketing activities to connect with customers, and engage with them 24 hours a day, seven days a week.
Entertainment: Voddler and Nokia launch European-wide partnership, starting with unique Lumia-app.
Voddler, the leading next-generation video-on-demand (VOD) service, and Nokia announced a Europe-wide partnership, where Voddler will bring its market leading service to Nokia Lumia smartphones, as an exclusive entertainment partner in Europe. The partnership also introduces a unique 'Voddler Lumia' streaming-app, which brings social back to online movie watching. The app will be available on all Nokia Lumia smartphones in Europe. The partnership will enable Voddler to continue its rapid international expansion.
"With our new Nokia Lumia app, watching movies just got social again, also on your mobile! Our app combines the inherent communication strength of a mobile device with online video's flexibility to let you and your friends decide when and where to watch," said Marcus Bäcklund, CEO of Voddler.
Travel: Michelin Travel Partner designs, develops and markets digital, and print, products and services to support the mobility of road users in Europe. In partnership with Nokia, Michelin will launch a new NFC-enabled Symbian app to give users location-based information on any of Michelin's 40,000 rated restaurants. In addition, Michelin will launch multi-language travels apps for both Nokia Lumia and Series 40 devices.
"We're delighted to take our partnership with Nokia to the next level. Together, we are driving the Michelin brand into new markets, and innovating the way our content is enjoyed by consumers, across a range of devices. We're focused on leveraging technology in new ways to deliver the highest quality, most locally relevant information based on our customers' locations," said Michelin Travel Partner CEO, Alain Cuq.
News & Information: The new app from The Weather Channel will take the mobile weather experience to the next level. New features, exclusive to Nokia Lumia users, include full-screen interactive maps, Facebook & email sharing, Live Tiles, local video and more, the apps will provide hourly, 36-hour and 10-day forecasts.
During the second quarter of 2012, the exclusive Nokia Lumia experience will deliver lifestyle alerts to make it easy to help users do the things they love, based on the weather forecast. Other new innovations will enable users to capture, share and relive those amazing weather moments with The Weather Channel's iWitness service, and see forecasts in a whole new way with exclusive forecasting features.
"Partnering with Nokia will allow us to develop cutting edge, state of the art applications across all Nokia platforms, and will enable us to quickly reach a massive global audience on Nokia devices," said Mike Zarrilli, VP, International, The Weather Channel Companies.
About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
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