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- Up to 5 million downloads per day
- More than 40 000 apps represents nearly eight-fold growth in one year
- 158 developers pass 1 million downloads each
Espoo, Finland - Nokia today announced that its Ovi Store has grown by nearly eight times over the last year and now reaches up to 5 million downloads per day, propelled by the latest Symbian devices - the Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 - which account for about 15 percent of the daily downloads.
Increased demand for apps from the approximate 200-million-strong Symbian consumer base has seen the Ovi Store catalogue grow to more than 40 000 apps, with about 1 000 added per week. This momentum has resulted in 158 developers from 41 countries now surpassing the million download milestone each for their apps.
Nokia's new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia's nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia's beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.
These opportunities are also being extended to Nokia Series 40 devices, which will enable apps for the next billion mobile phone consumers. The refreshed Ovi Store experience, previously available only for the new Symbian devices, has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads.
Developers and publishers, large and small, are using Ovi Store's global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers.
Developer examples:
Singapore developer Breakdesign, created its Barking Seed site as an independent mobile gaming community built for players using Nokia Symbian and Series 40 devices. The site tracks top scores, lets gamers compete with other top players around the world and host contests to win Nokia devices and accessories. In just over a year, Breakdesign has reached more than 6.5 million downloads and more than 70,000 members in more than 170 countries. Its top Flash games found on Barking Seed are That Roach Game South Africa, Ninjani - Emperors Revenge, and Dawn of the Fly Chapter 1 and 2.
Denmark's Gedda-Headz has built a mobile social gaming community for Java supporting Nokia devices. It blends multiplayer head-to-head gaming and in-game chat and challenges to offer players a unique mobile experience. High scores and player rankings are determined by game play and their gaming experience can be enhanced with the purchase of virtual goods. Through Ovi Store's scale, Gedda-Headz has reached more than 1.3 million downloads in more than 190 countries.
Moodagent, created by the Danish based Syntonetic, is an intelligent music mobile app that uses cloud-based technology to automatically select music and create playlists based on a user's mood. It also allows them to share their mood and music with their network on Facebook and Twitter. To date, the number of Nokia Moodagent users has reached more than 4 million from Ovi Store and the total number of Nokia user tracks in the Moodagent cloud is more than 4 billion. Both of these numbers are expected to grow even more with its recent availability for Series 40 devices and the soon to be released Moodagent 3.0, with all the same great features of the original app plus music recommendation.
Quotes
"As consumers continue to download Ovi Store content with increasing frequency, developers have an immediate opportunity to reach consumers worldwide and capitalize on the approximately 150 million Symbian devices we plan to ship in the coming years," said Tero Ojanpera, Nokia's Executive Vice President of Services and Developer Experience. "This momentum continues to demonstrate consumers' appetite for Nokia's global and locally relevant apps, and will help us plan the future apps store experience for improved and new Symbian devices, as well as Nokia smartphones based on the planned collaborative opportunities with Microsoft.
"Nokia's Ovi Store has given our Angry Birds a fighting chance to defeat those havoc-wrecking green pigs and share the joys of clearing levels from every corner of the globe," said Mikael Hed, CEO of Rovio. "We look forward to continuing development for Nokia's latest Symbian devices and working with Nokia and the future of the Windows Phone platform."
"In about a year, Nokia's Ovi Store has gone from approximately 1 million downloads per day to up to 5 million downloads per day today, and the velocity appears to be increasing, fueled largely by Series 40 and new Symbian devices," said Josh Martin, senior analyst, Strategy Analytics. "At this new rate, that's nearly 2 billion annualized downloads and with the company's new direction, app developers can surely capitalize on this growth today and in the future with the estimated approximately 150 million Symbian devices that Nokia expects to deliver."
About Nokia
Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through Ovi (www.ovi.com), people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.
FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical facts are forward-looking statements, including, without limitation, those regarding: A) the intention to form a strategic partnership with Microsoft to combine complementary assets and expertise to form a global mobile ecosystem and to adopt Windows Phone as our primary smartphone platform, including the expected plans and benefits of such partnership; B) the timing and expected benefits of our new strategy, including expected operational and financial benefits and targets as well as changes in leadership and operational structure; C) the timing of the deliveries of our products and services; D) our ability to innovate, develop, execute and commercialize new technologies, products and services; E) expectations regarding market developments and structural changes; F) expectations and targets regarding our industry volumes, market share, prices, net sales and margins of products and services; G) expectations and targets regarding our operational priorities and results of operations; H) expectations and targets regarding collaboration and partnering arrangements; I) the outcome of pending and threatened litigation; J) expectations regarding the successful completion of acquisitions or restructurings on a timely basis and our ability to achieve the financial and operational targets set in connection with any such acquisition or restructuring; and K) statements preceded by "believe," "expect," "anticipate," "foresee," "target," "estimate," "designed," "plans," "will" or similar expressions. These statements are based on management's best assumptions and beliefs in light of the information currently available to it. Because they involve risks and uncertainties, actual results may differ materially from the results that we currently expect. Factors that could cause these differences include, but are not limited to: 1) whether definitive agreements can be entered into with Microsoft for the proposed partnership in a timely manner, or at all, and on terms beneficial to us; 2) our ability to succeed in creating a competitive smartphone platform for high-quality differentiated winning smartphones or in creating new sources of revenue through the proposed partnership with Microsoft; 3) the expected timing of the planned transition to Windows Phone as our primary smartphone platform and the introduction of mobile products based on that platform; 4) our ability to maintain the viability of our current Symbian smartphone platform during the transition to Windows Phone as our primary smartphone platform; 5) our ability to realize a return on our investment in MeeGo and next generation devices, platforms and user experiences; 6) our ability to build a competitive and profitable global ecosystem of sufficient scale, attractiveness and value to all participants and to bring winning smartphones to the market in a timely manner; 7) our ability to produce mobile phones in a timely and cost efficient manner with differentiated hardware, localized services and applications; 8) our ability to increase our speed of innovation, product development and execution to bring new competitive smartphones and mobile phones to the market in a timely manner; 9) our ability to retain, motivate, develop and recruit appropriately skilled employees; 10) our ability to implement our strategies, particularly our new mobile product strategy; 11) the intensity of competition in the various markets where we do business and our ability to maintain or improve our market position or respond successfully to changes in the competitive environment; 12) our ability to maintain and leverage our traditional strengths in the mobile product market if we are unable to retain the loyalty of our mobile operator and distributor customers and consumers as a result of the implementation of our new strategy or other factors; 13) our success in collaboration and partnering arrangements with third parties, including Microsoft; 14) the success, financial condition and performance of our suppliers, collaboration partners and customers; 15) our ability to manage efficiently our manufacturing and logistics, as well as to ensure the quality, safety, security and timely delivery of our products and services; 16) our ability to source sufficient amounts of fully functional quality components, subassemblies and software on a timely basis without interruption and on favorable terms; 17) our ability to manage our inventory and timely adapt our supply to meet changing demands for our products; 18) our ability to successfully manage costs; 19) our ability to effectively and smoothly implement the new operational structure for our devices and services business effective April 1, 2011; 20) the development of the mobile and fixed communications industry and general economic conditions globally and regionally; 21) exchange rate fluctuations, including, in particular, fluctuations between the euro, which is our reporting currency, and the US dollar, the Japanese yen and the Chinese yuan, as well as certain other currencies; 22) our ability to protect the technologies, which we or others develop or that we license, from claims that we have infringed third parties' intellectual property rights, as well as our unrestricted use on commercially acceptable terms of certain technologies in our products and services; 23) our ability to protect numerous Nokia, NAVTEQ and Nokia Siemens Networks patented, standardized or proprietary technologies from third-party infringement or actions to invalidate the intellectual property rights of these technologies; 24) the impact of changes in government policies, trade policies, laws or regulations and economic or political turmoil in countries where our assets are located and we do business; 25) any disruption to information technology systems and networks that our operations rely on; 26) unfavorable outcome of litigations; 27) allegations of possible health risks from electromagnetic fields generated by base stations and mobile products and lawsuits related to them, regardless of merit; 28) our ability to achieve targeted costs reductions and increase profitability in Nokia Siemens Networks and to effectively and timely execute related restructuring measures; 29) Nokia Siemens Networks' ability to maintain or improve its market position or respond successfully to changes in the competitive environment; 30) Nokia Siemens Networks' liquidity and its ability to meet its working capital requirements; 31) whether Nokia Siemens Networks' acquisition of the majority of Motorola's wireless network infrastructure assets will be completed in a timely manner, or at all, and, if completed, whether Nokia Siemens Networks is able to successfully integrate the acquired business, cross-sell its existing products and services to customers of the acquired business and realize the expected synergies and benefits of the planned acquisition; 32) Nokia Siemens Networks' ability to timely introduce new products, services, upgrades and technologies; 33) Nokia Siemens Networks' success in the telecommunications infrastructure services market and Nokia Siemens Networks' ability to effectively and profitably adapt its business and operations in a timely manner to the increasingly diverse service needs of its customers; 34) developments under large, multi-year contracts or in relation to major customers in the networks infrastructure and related services business; 35) the management of our customer financing exposure, particularly in the networks infrastructure and related services business; 36) whether ongoing or any additional governmental investigations into alleged violations of law by some former employees of Siemens AG may involve and affect the carrier-related assets and employees transferred by Siemens AG to Nokia Siemens Networks; 37) any impairment of Nokia Siemens Networks customer relationships resulting from ongoing or any additional governmental investigations involving the Siemens carrier-related operations transferred to Nokia Siemens Networks; as well as the risk factors specified on pages 12-39 of Nokia's annual report Form 20-F for the year ended December 31, 2010 under Item 3D. "Risk Factors." Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Nokia does not undertake any obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent legally required.
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