- Nationwide Mobile Location-Based Directory Search Solution is Awarded
"Best Consumer Innovation" Award
Acision, the world's leading messaging company, is pleased to announce
it
has won the Best Consumer Innovation Award at last night's Global Telecoms
Business Innovation Awards, in conjunction with SPH Search, the company
behind rednano.sg, Singapore's local search and directory engine. The
prestigious award was presented to Acision and SPH Search, a wholly-owned
subsidiary of the Singapore Press Holdings Limited (SPH), Southeast Asia's
leading media organization, in recognition of the part the partnership
played
in the deployment of Rednano Locate, Singapore's first cross-telco mobile,
location-based search application offered by Rednano Mobile, the mobile
touchpoint of rednano.sg.
With Rednano Locate, users can obtain localised keyword search results
at
their fingertips anytime, anywhere. Beyond just getting directory
information
from more than 120,000 businesses, users can do more: they can view a map of
the location they are looking for, or directly dial the given contact number
of the retailer. SPH Search conceptualised the free service utilising its
comprehensive content repository while Acision designed and implemented the
backend infrastructure as well as the client user interface on the handsets,
in collaboration with Seeker Wireless for its leading-edge location-based
technology.
Judges of the Global Telecoms Business Innovation Awards 2009 recognised
Rednano Locate as a truly innovative consumer-focused mobile marketing
solution. Editor of Global Telecoms Business, Alan Burkitt-Gray, said: "We
were impressed by the quality and number of nominations this year - the most
we have ever had - so it was a special triumph for Acision and SPH to be one
of the winners this year. This was an outstanding project and well deserves
its award. This project stood out, even though the competition was strong,
and it just had to be one of the winners. Well done to all involved. The
industry is seeing a wave of innovation which is making a huge difference -
to the companies working in the industry and to all of us in business and as
consumers. Congratulations to all the award winners."
Rory Buckley, Chief Executive of Acision, commented "We are thrilled at
the recognition that winning this award brings. Working with SPH Search,
Acision has successfully delivered the first innovative search solution to
the mobile handset. This award further endorses that we are at the forefront
of service innovation, delivering superior quality value and the best mobile
experience to consumers."
Paul Jansen, Chief Executive at SPH Search, said: "This is a major
achievement for us. Thanks to the help of our partners Acision and Seeker
Wireless, we were able to launch Rednano Locate quickly, to meet
Singaporeans' demand for information about products and services in their
immediate vicinity. We are working to make it an integral part of the daily
lifestyle of Singaporeans, helping them make convenient choices whether at
work or for play. With our combined expertise, we are proud to deliver an
innovative service that aims to bring location-based search to the mass
market."
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